Consumers today do not feel connected with awareness content. Their lifestyles have changed, having different life stories, and gaining new interests constantly.
Today marketing campaign must create more than just awareness. Because consumers are more complicated.
The best way to connect to consumer is to be consumer.
We must truly understand every perspective of consumer before jumping into the brief and create idea. We must analyze and understand their perception, attitude, preference, feeling, sentiment, daily lifestyle, digital behavior, etc.
Personalize strategy and creativity is our key to connect consumer. Create content that will engage, enhance, enlighten and encourage them for a better life through consumer language.